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What is This? Five Things Businesses Must Do To Prepare For Mobile-First Indexing Sheila Kloefkorn is CEO and president of KEO Marketing , a full-service B2B marketing agency. Internet usage on mobile devices has been gaining on desktop computers for years. In 2018, mobile usage is expected to top 51% of all internet access . It should come as no surprise that Google has been watching these trends and has begun rolling out its response to the shift from desktops to mobile devices, namely with the mobile-first indexing . Having a mobile version of a website that is responsive has been a factor in Google's algorithms for some time. But up until now, the desktop version was Google's primary concern when crawling and indexing a site. That has changed as Google now analyzes the mobile version of websites first, with desktop sites only being indexed first if a website does not have a mobile version. This new algorithm has already been applied to websites all over the world, with more added each day. To ensure that your SEO strategy and your website's rankings do not suffer when this new algorithm crawls the site, follow these steps to make sure that Google favors your site’s content. According to Google, if your mobile and desktop versions are identical, this new algorithm will not affect your website contents’ rankings.
For the original version including any supplementary images or video, visit https://www.forbes.com/sites/forbesagencycouncil/2018/07/19/five-things-businesses-must-do-to-prepare-for-mobile-first-indexing/
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