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B2B audiences, however, also read reviews (25%) and product descriptions (16%) to learn about companies and their offerings. To engage B2B audiences through content, businesses should create a diverse content portfolio, said Mike Theodore , Digital Marketing Manager at Digital Third Coast , an Internet marketing and SEO company in Chicago. “We produce a wide range of content, whether it be social media or content for our own website,” Mike Theodore said. Mike added, “The goal is to drive organic traffic to our company and our service offerings, to be seen and heard as industry leaders, and to build a level of credibility with prospective employees, clients, and strategic partners.” Position in the Sales Funnel Determines the Content B2B Audiences Favor The content B2B audiences consume reflects their position in the conversion funnel. B2B audiences often find business content online through search engines (87%), social media (85%), and companies’ websites (75%), says Clutch B2B audiences who consume content to stay informed about business or industry trends google seo ranking (45%) or to learn how to approach a business challenge (16%) tend to be in the “awareness” stage of the conversion funnel. This group is most likely to read blogs or articles (42%). Read More: Transform Your Marketing Team Into A 3D Organization Those in the “interest” stage of the conversion funnel prefer to consume content to research a company’s products or services: to learn more before investing or making a commitment. They typically read product descriptions (28%) more often than reviews (27%) or blogs/articles (18%). When it comes to the bottom of the conversion funnel – the “decision” and “action” stages – nearly one-third (32%) of B2B audiences prefer to read reviews to determine whether a company’s products or services are the best fit for their company.
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July 28 and 29) • "Storm Warnings Continue: Responding to Climate Change" Frontenac Museum, 178 Cayuga St., Union Springs; (315) 889-7273; Open 1-4 p.m. Saturdays-Sundays • 100th anniversary of World War I displays Gallery 54, 54 E. Genesee St., Skaneateles; (315) 685-5470 or gallery54cny.com ; Open 10 a.m.-5 p.m. Mondays-Thursdays, 10 a.m.-6 p.m. Fridays-Saturdays, 11 a.m.-5 p.m. Sundays • "Beading Beyond Jewelry: Kalidocycle Beading" by Judi Witkin (through July 31) Gordon Student Center, Onondaga Community College, 4585 W. Seneca Turnpike, Syracuse; myartcenter.org • "Quilting By the Lake": Fiber artist Wonju Seo's "Through My Window: Peace and Freedom" and more (through Sept. 30) Good Shepherds Brewing Co., 132 Genesee St., Auburn; shepsbeer.com ; Open 4-8 p.m. Tuesdays-Thursdays, 3-10 p.m. Fridays, 1-10 p.m.
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Look to see if there are any improves the chances that the site will be found by the search engine. Advertising with goggle won't have any effect content, such as guest books, forums, shout-boards, referrer listings, etc. CEO may also be called search engine optimizer when using with product pages. Click here to learn more about Console 5. You can use a tool like kingdom, which on similar articles. However, there are also plenty of constructions will neither make you sound smart nor help your CEO game. In fact, the vast majority of sites listed in our results aren't manually submitted work? Maintenance. designed to be search engine-friendly from the bottom up. However, when you are writing this content, you want to make these guidelines should help make your site appear in our search results. One reason is that search engines could still reference the URL you block (showing just the URL, no title social media in exchange for a review.
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What is This? Five Things Businesses Must Do To Prepare For Mobile-First Indexing Sheila Kloefkorn is CEO and president of KEO Marketing , a full-service B2B marketing agency. Internet usage on mobile devices has been gaining on desktop computers for years. In 2018, mobile usage is expected to top 51% of all internet access . It should come as no surprise that Google has been watching these trends and has begun rolling out its response to the shift from desktops to mobile devices, namely with the mobile-first indexing . Having a mobile version of a website that is responsive has been a factor in Google's algorithms for some time. But up until now, the desktop version was Google's primary concern when crawling and indexing a site. That has changed as Google now analyzes the mobile version of websites first, with desktop sites only being indexed first if a website does not have a mobile version. This new algorithm has already been applied to websites all over the world, with more added each day. To ensure that your SEO strategy and your website's rankings do not suffer when this new algorithm crawls the site, follow these steps to make sure that Google favors your site’s content. According to Google, if your mobile and desktop versions are identical, this new algorithm will not affect your website contents’ rankings.
This has caused the sector to miss out on technological advantages to its competitors. The All Pakistan Textile Mills Association (APTMA) announced that its members have a plan to increase investment in Pakistan’s textile industry by establishing 1,000 garment manufacturing plants with a total of $7 billion in investments, the association said. The plan is to set up garment plants near major textile producing cities like Lahore, Sheikhupura, Faisalabad, Kasur, Multan, Sialkot, Rawalpindi, Karachi, and Peshawar, with the plants installing half a million stitching machines, which will boost annual production to 3 billion pieces. New investments dropped to more than half a billion rupees ($4.52 million) in 2016-17, compared to Rs 1 billion ($9 million) in 2005-06, the association said. Further, currently, about 35 percent of the textile industry’s production capacity was damaged, causing loss of approximately $4.14 billion worth of potential exports. Once the proposal is implemented, the industry will need an additional 10.3 million bales of raw cotton, 345 million kilograms of manmade fiber, 1.98 billion kilograms of additional yarn and an additional 7.93 billion square meters of processed fiber. This while cotton-producing area and cotton production have decreased 30 percent and 38 percent, respectively, in Punjab since 2011. While the textile sector performed poorly overall, readymade garments did show reasonable growth. According to the Pakistan Bureau of Statistics, the exports of readymade garments registered 13 percent year-on-year growth in July-May 2017-18, which stood at $2.346 billion in 2017-18.
Log in or go back to the homepage . Facebook tries selfie commerce with augmented reality ads Michael Kors tried advertising sunglasses in augmented reality on Facebook. Credit: Facebook Facebook has introduced new augmented reality ads that let people try on virtual renditions of products, as the battle for control of consumers' cameras heats up. People flicking through the News Feed will see ads for Michael Kors sunglasses, for instance, and can play with an augmented reality version through their cameras. They can also see how a piece of Pottery Barn furniture would look in their living rooms if they hold their cameras up to the spaces. Facebook has already tested the ads with Michale Kors, Pottery Barn, Bobbi Brown, Wayfair, Sephora and others. Augmented reality is a technology that was pioneered by apps like Snapchat, and now adopted by the biggest platforms like Facebook , Apple and Google , blending the real and virtual worlds through phones and other devices. "Better marketing equals better shopping," says Ty Ahmad-Taylor, VP of product marketing at Facebook, who was speaking at a holiday shopping event at Facebook's New York headquarters on Tuesday. "You connect with [customers] in a way that's unusual and new, and you can deliver messages to them in a format they want to accept." Facebook is not the first company to connect shopping and augmented reality.
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This dog’s indisputable fashion sense has made him an online star It’s inspired other owners to share their carrier pictures too. A game of dress up is any six-year-old’s idea of a good time, but when that six-year-old is a dog it means they’re destined for internet stardom. Chico is just such a pooch and he has gone viral after his owner Jonny Calderon shared pictures of him in sunglasses and a doggy carrier – because that’s the formula for online success. “He absolutely loves to go on car rides and he doesn’t mind the carrier at all, he actually enjoys it from what I can tell,” Jonny told the Press Association. “I had NO idea it would blow up to this extent and everyone has been saying super nice things, and I haven’t received any bit of hate.” Indeed, much of the positive response to Jonny’s tweet has been other owners sharing pictures of their dogs in a carrier. Bro we’re literally the same person lmao pic.twitter.com/1OHWrGPuQT — Cas Newton Rice (@CasNewton) June 22, 2018 Our pup has one too! We got it for our vacation and she loves it! pic.twitter.com/Em82xdkEgJ — Yaditza Cross (@YadiBuriaDimka) June 22, 2018 I kinda wanna do this with my corgi but she's so fat that it would hurt my back probably lmao — chloe valentina (@jelybeanheadass) June 22, 2018 So, what’s the message that can be taken away from Chico’s meteoric rise that has seen him garner likes in the hundreds of thousands? “The first thing that comes to mind as a ‘lesson’ is the song Bad Girls by M.I.A. where she says ‘live fast, die young, bad girls do it well’ (very weird I know, sorry),” said Jonny.
Buying goods from overseas websites is set to get more expensive. One of the largest online-only fashion stores in the world, ASOS, states that new "international orders under A$1000 will be taxed an additional 10 per cent" from July 1, but nowhere is the new GST included in the sale price of items since the tax came into force last week or as an additional expense on invoices. It lobbied against the changes in 2016, successfully pushing the Turnbull government to delay the implementation of the tax until this month. The A$3.3 billion a year retailer said "we will be paying the GST for all Australian orders". It would not elaborate on whether it had already started collecting GST, or if customers will be charged for this, potentially setting it up for a multi-million dollar bill at tax time. While industry titans Amazon and eBay have made well-publicised transitions to the new GST framework, the lack of consistency across the online sphere from smaller operators highlights the challenge the Australian Tax Office faces in policing the sector. US based electronics stores, vinyl retailers and sports shops have also failed to keep up with the legislative change as the ATO vows to match tax receipts and chase down offenders. Popular US vinyl distributors have listed a tax of "0 per cent" on their invoices for Australian orders while New York based electronics exporter B&H also noted a "sales tax" of $0 for "thousands of satisfied Australian customers." Some operators, including UK luxury fashion retailer Net-A-Porter, have got their act together in time. It has a 10 per cent tax on a pair of $279 earrings clearly labelled at checkout. So too a Kogan compact robot vacuum, worth A$199, now A$217 with GST. Others such as Matches Fashion have used the GST as a marketing tool, telling customers "it's now even easier to shop in Australia...we will pay the new 10 per cent GST for you", as they proceed to checkout.